‘Tis the season. . . the holiday shopping season, that is!
As we begin to see the lights and decorations appear in retailers across the nation, we also begin to see aggressive promotions, enticing customers to part with their hard earned cash. The winter months can be difficult for auto dealers, though. For many shoppers, it’s not the ideal time to make a large purchase like a new or used car, but with the right promotions and marketing, you can be heard above the noise from competing dealerships as well as other retailers who are vying for your potential customer’s attention.
Besides simply slashing prices in celebration of days like Black Friday, there are other ways to leverage the droves of shoppers who will already be out and about. Get out there and make your dealership heard! Kristen Williams suggests offering a shuttle service for Black Friday shoppers in her blog post. Some other great holiday marketing tips come from Rieva Lesonsky, guest blogger at the Small Business Administration. She suggests reaching out to parents through their children by hosting a kid friendly play area with holiday themed activities and cookies to keep kids occupied while their parents shop. These are certainly great ways to get up close and personal with holiday shoppers (especially for dealerships conveniently located near other commercial centers like shopping malls), but how can you stick out during online shopping sprees like Cyber Monday?
You’re probably already considering ramping up your ad spend to grab the attention of anyone who is looking for a vehicle this holiday season, but how do you convert this increased traffic into more sales? Stickiness is the answer. By focusing on creating a sticky online environment that engages shoppers, you’ll see more of your online visitors convert to leads through online form submissions, phone calls, and visits to the dealership. Right now is the best time to leverage your online traffic by differentiating your dealership not only from the other dealerships in your area, but from other online retailers who are fighting tooth and nail for every shopper’s attention (and bank account) this holiday season.
SpinCar is offering dealers an opportunity to do just that. By signing up with SpinCar, the leading provider of 360 Vehicle WalkArounds, you’ll not only have an eye catching (and high converting!) way to display your vehicle inventory online, but you’ll also stand out from other dealers and retailers.
Celebrate the holidays the right way this season with SpinCar.
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