Meet the industry’s most effective digital ads
Interactive
Enable shoppers to explore inventory and images from within the ad unit.
Optimized
Ability to prioritize slower-moving inventory to move aged vehicles off your lot faster.
Hyper-Personalized
Display key vehicle features based on demonstrated shopper interests.
Performance-Based
Pay per Click model ensures that you pay only for incremental VDP views.
A better way to reach your highest value prospects
The typical dealer invests thousands of dollars in marketing and advertising programs each month to get consumers to visit their website, yet 97% of VDP viewers leave that dealer’s site and never return! Retargeting holds the key to bringing these high value visitors back, but traditional approaches suffer from a number of shortcomings. Now, there’s a better way . . .
Traditional Retargeting
- CPM pricing model = 60% ad waste!
- Limited (or no) ad personalization = fewer and less qualified clicks
- Limited (or no) tracking and reporting = lack of visibility and transparency
VINtelligent Retargeting
- Cost per VDP view – Pay only for performance!
- Hyper-personalized VIN and feature-driven ad content for the highest quality leads
- Detailed performance reporting for full transparency
A proven process for results
1
Identify the highest value shoppers
2
Match to the most
relevant vehicles
3
Generate and deliver the most
personalized ads in the industry
Shopper Behavior
Visits SRP
Sorts/Filters SRP
Views VDP
Engages with VDPs
Vehicle
Inventory
Prioritized by days on lot to move aged inventory faster!
Hyper-personalized ads
delivered across the web
Measurement tools and support to ensure dealer success
- Fully-customized Digital Performance Dashboards
- Seamlessly integrated with existing Google Analytics account
- Tracks performance of ALL digital traffic sources
- Full training and support provided
The Results are Clear
SpinCar drives a 9x improvement in marketing ROI
Traditional Digital Marketing
$16 cost per VDP view
VINtelligent Retargeting
$1.79 cost per VDP view
