Independent Study by Dominion
Dominion Dealer Specialties recently conducted a study of dealers using their inventory management and merchandising tools. The results are impressive. Good merchandising statistically helps sell cars faster. There was improved turn for certified, new and used vehicles, though the most dramatic results related to used vehicles.
Dominion Dealer Reports
We found that the following Dominion Dealer Specialties merchandising tools help dealers significantly reduce the number of days that it takes to sell a vehicle.
Live Walkaround Video
Video is the best format to drive car shopper consideration and increase search engine traffic. Live video creates a virtual test drive; engaging car shoppers with a full-motion review of each vehicle. Using a proven strategy, Dominion Dealer Specialties’ Lot Service Specialists capture, process, brand and distribute captivating unique vehicle videos that sell cars faster.
|New Vehicles||79 vs. 85 Days||7.1% Faster|
|Certified Vehicles||66 vs. 82 Days||19.6% Faster|
|Used Vehicles||54 vs. 68 Days||20.6% Faster|
Dominion Inventory Manager Pro Package
Dominion Inventory Manager Pro Package delivers best-in-class inventory merchandising to drive faster inventory turn. Industry-leading inventory management and market-based analytics ensure that dealers deliver the best price and merchandising for every vehicle.
|New Vehicles||76 vs. 81 Days||6.2% Faster|
|Certified Vehicles||72 vs. 88 Days||18.2% Faster|
|Used Vehicles||52 vs. 69 Days||24.7% Faster|
Unique, VIN-specific stories make your vehicles stand out and ignite an emotional connection with your customers. Dominion StoryBuilder automatically generates unique and compelling vehicle comments. By instantly transforming vehicle-specific data into engaging stories, dealerships draw in potential car buyers online and sell vehicles faster.
|New Vehicles||78 vs. 85 Days||8.2% Faster|
|Certified Vehicles||68 vs. 79 Days||13.9% Faster|
|Used Vehicles||50 vs. 68 Days||26.5% Faster|
SpinCar 360° Interactive Walkaround
Consumers love interactive content. The SpinCar 360° Walkaround tool lets car shoppers interact with your dealership’s new and used vehicles. Users can rotate cars to view a complete walkaround or click on hotspots to reveal more information about specific vehicle details. This engaged interaction turns available inventory faster.
|New Vehicles||67 vs. 81 Days||17.3% Faster|
|Certified Vehicles||69 vs. 85 Days||18.9% Faster|
|Used Vehicles||43 vs. 67 Days||35.9% Faster|
(Source) Dominion Dealer Specialties Blog – 5/24/2016